Thanks, WT.
All I am saying is that an organization tips its hand, routinely, about what it (the organization) is "about" in terms of its inner workings--its culture--and how it interacts or operates with the general public.
It's simple. The Seahawks are not a traditional football team in the sense that they try to blend in and do business like the others do. Instead, they are mimicking college teams (Oregon, for example) because it's the trendy thing to do. This says "We have no original ideas, we don't care about stability, we're only in this thing for what we can do by the seat of our pants." They are reactionary and don't mind being led by what others are doing.
I'd actually be severely PISSED OFF if Bob McNair went ultra radical and changed the look of the team's log and its look/style. There will never be a perfect color scheme, a perfect logo, or a perfect look/style. So just roll with what you have and embrace it. The Packers have the ugliest colors and the dumbest looking "G" logo on their helmet. But by Gawd....they have a tradition with it and it's classic looking--You know full well that they are the Packers, and they aren't changing for anybody. Ever.
Same goes for the Giants. Steelers. Cowboys. The great teams know that this is a sacred thing and you build a following and a you build your team's legacy by remaining constant. Maybe you barely tweak it, but you never alter the brand in such a degree that you have to explain yourself to people every five years. At that point, you look like you're always in a state of disarray and always trying to re0invent yourself to the public. It's bad P.R. Really, really bad P.R. Coca-Cola, Pepsi, Tide, Hersheys, they all have stayed consistent and they rarely deviate from the standard look and colors. It's just Branding 101.