I'll check it out, too. I've read "Oiler Blues: The Story of Pro Football's Most Frustrating Team", and it's a pretty revealing look at the franchise, as well. Especially the first couple of decades, when Bud was hiring his friends from the oil industry to run the team.
If you guys want the book I referenced you can get it on Amazon for $0.99. Basically you just pay for shipping. I think mine ended costing around $4. It's also a hardcover. Not a bad deal. It looks like there are 6 left.
http://www.amazon.com/Loser-Takes-All-Football-Business/dp/1563524325