I know where it came from because I posted it as a joke years ago (true story).
I did it because I saw they were joined at the hip with respect to personnel decisions. Back then, Smith would hardly make a move without running it past Kubiak.
And I think that's the way it should be. How else can a GM and scouting dept make good/effective evaluations unless they and the coaching staff are thinking along the same lines??
IMHO, the GM and HC has to be on the same page and thinking along the same lines. However, I'm reluctant to have a first time HC too involved with personnel. I want them to learn their job. You can't be dabbling on the personnel side when you're making boneheaded game management mistakes, wasting timeouts or chickening out when Belichick is on the opposite sideline.
Being an NFL HC is one of the most stressful, complicated OJT you can experience. Why are you adding personnel decisions when you have scouts, a GM and personnel department that does it full time? Now if you win a Super Bowl, multiple playoff wins, a couple of championship game appearances, maybe we can add personnel. Otherwise, learn to be a better NFL HC.
Also, I was listening to an interview with Michael Lombardi and he mentioned how O'Brien was used to how the Patriots do things with the HC being involved in everything. Well, my response is he's not Belichick. Maybe that's why so many former Belichick coaches fail when they get away from Belichick. They want the Belichick power structure and they don't have any experience or have earned the right to have total control of an organization.
By many accounts, Chip Kelly is a brilliant offensive mind. Look at what happened to the Eagles with Chip Kelly, when they hired him, when they gave him full control of personnel and after they fired him.
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