Its funny, they have given the coaches part of the ref's responsibility. I hate that part of the game. There should be a two step process. One guy watching every game. He should determine if any play needs to be reviewed. If he flags it for review a random, off site official should review the play without prejudice for the call on the field. His call should be final.
Its not perfect but it does three things. First, I don't like the idea that a coach risks a timeout to find out if a ruling on the field on a close play was correct. That is asinine. Second, it has someone review the play without a prejudice for the outcome. He cannot be expected to know the call and if you have say 8 officials looking at plays, his number comes up. Nobody has to know who did it.
If things can be booth reviews in the last two minutes, I don't see why every play can't be reviewed in this fashion. I hate the comment "it slows the games down too much". I would rather a game run an extra 10 minutes and have the correct calls first of all, and second, if you are having that many calls overturned then maybe you need to add officials on the field?
Mike