Johnny Manziel received a favorable ruling in his attempt to trademark the nickname “Johnny Football.” Whether or not those who are handling his affairs are acting as businesspeople on the QT and also trademarking the name “Johnny Bust” is unknown. If any weight is given to the analysis of Ron Jaworski and Merril Hoge, Manziel either shouldn’t be considered in the first round at all or is a bust waiting to happen.
Manziel’s got all the hype of Tim Tebow [Unlink] with some actual ability to possibly play quarterback in the NFL. With the media lust bolstering him and transforming him from a flawed player to being in the conversation as the first pick in the draft, it’s hard to know where the editorial mandate ends and the reality begins. It’s no secret that the name Manziel means web hits and ratings. Web hits and ratings are a large factor in how websites, TV and radio stations determine their advertising rates. That justifiably casts a jaundiced eye on any talk regarding Manziel as a first round pick.
Are the analysts who will be broadcasting and reporting live from the NFL draft headquarters giving an honest appraisal as to where they believe Manziel should be drafted or are they following orders to bolster web traffic and ratings from those who want validation regarding Manziel’s status?
Presumably most know that the knowledgeable football people who are grading Manziel from Jaworski to Hoge to Charley Casserly are saying straight out that he’s not a first round pick and that there are significant holes to his game. That makes his draft status a win-win for all the networks and sites that bank on that one day of the year to bolster their site metrics. There are certain days that beget hefty traffic. The MLB trade deadline and NFL draft day are two of them. To have consensus on Manziel and eliminate the waiting game that will accompany where he winds up is cannibalistic and self-destructive to their ends. Those ends are not to disseminate accurate information, but to make money.
Has Manziel’s arm strength, speed, decision making, size and maturity improved from his freshman year in which he won the Heisman Trophy to his sophomore year when he declared for the draft? On all counts, the answer is no. In fact, his maturity has probably deceased in correlation to the attention he’s accrued through the combination of his Heisman Trophy win and press coverage. The one thing that’s improved is his marketability. Already he’s in a McDonald’s commercial with LeBron James [Unlink] and it’s on the way up from there. While advertisers and club sales staff are no doubt intrigued by what Manziel can contribute off the field, it won’t do them any good whatsoever if he’s a short-term proposition as a player.
The trade of Matt Schaub [Unlink] to the Raiders slightly clarifies Manziel’s situation and not in a good way. In his later years, Al Davis [Unlink] had a propensity to select players whose names he recognized. If he were still alive, there’s little doubt that the Raiders would have taken Manziel. That he made a similar mistake with Todd Marinovich [Unlink] wouldn’t dissuade him. Davis would have taken Manziel, for better or worse. Since the post-Davis Raiders have traded for Schaub and coach Dennis Allen [Unlink] already announced that he’s going to be their starter, that essentially kiboshes any idea that they’re taking Manziel.
Other teams need a quarterback. The Texans have the first overall pick and could use a quarterback. If they take one with the first pick, it won’t be Manziel who would be little more than a distraction for new coach Bill O’Brien and whose questions and off-field circus diametrically oppose what it is that O’Brien wants to build.
The Browns need a quarterback and are a legitimate possibility for Manziel. Of course, that would be a disaster for Manziel as he heads into a dysfunctional black hole that will swallow him up. It would also be one for the Browns who need someone who has more tools that will guarantee his success than Manziel has. But with the Haslam ownership openly meddling and not having a detailed plan in place, the possibility of them taking Manziel is substantial.
The Jaguars need a quarterback, but if they didn’t sign Tebow with his salability back in his college hometown, they’re not going to take Manziel.
Manziel isn’t the type of player that new Vikings coach Mike Zimmer [Unlink] will want, but there’s the chance that ownership could order Manziel be drafted. That too is unlikely.
So where is he going? It’s either to a situation where the coaching staff didn’t want him or where the organizational deciders are not known for their astute team-building skills.