Considering we're 18-46 in four seasons and have already fired our head coach, I think we're already on the short list for laughing stock. You're right, winning changes everything. Unfortunately, we haven't experienced much of that around here.
I could honestly care less what anyone in the media thinks of our team, but the media does influence what other players/coaches think of us. It's a perspective thing. If our front office looks like they are clueless, which evidence seems to abound the past few years, it makes it that much more expensive to get quality players to come here, IMO.
The national media - for what it's worth - considers Bush a lock pick. I don't put much stock in the media, but the word I'm hearing for the past couple of weeks as I listen to the run up to the draft is that the Texans would be "fools" if they didn't choose Bush.
The local media, for their own reason(s), look at it from the complete opposite perspective.
Personally, I hope the media has absolutely no influence on the process. I'd be completely happy with other players outside of the Bush/Young race.