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Longhorns continue dominance among collegiate licensing

Kaiser Toro

Kaiser Toro

Native Mod
The University of Texas finished first for the third straight year in Collegiate Licensing Co.'s rankings of the best-selling universities for 2007-08 among its 150 client schools.

The Longhorns led all CLC schools with $8.2 million in gross royalties, followed by Michigan, Florida, Louisiana State and Notre Dame in the top five.

Royalties are based on a percentage of the wholesale price and vary by school depending on its deal with CLC. Most receive 6 to 8 percent from the wholesale price, which is typically 50 percent of the retail price.

CLC, a division of IMG College, does not release its total royalties paid, but the company did report a record year in sales. The licensing agent represents 55 schools out of 73 from the Big Six conferences, as well as Notre Dame.

"We're definitely keeping an eye on [the economy], but what we've found is that when times are tough, people turn to things that give them comfort," says Derek Eiler, CLC's chief operating officer. "Any time we've gone through a recession, there's been a counterintuitive reaction in the college market. In 2000-01, we set a national royalty record. Post-9/11, we expected a significant drop-off and set another record, which has been broken several times since then."

National titles made a difference for LSU, last year's football champion, and Kansas, the basketball champ. LSU rose from 11th to fourth with $5.3 million in royalties, a 76 percent increase from the previous year. Kansas jumped from 22nd to 14th, the biggest leap on the CLC list, with $2.5 million in licensing revenue, a 110 percent increase over last year.

Meanwhile, Texas topped the $7 million mark for the third straight fiscal year, and its $8.2 million this past season was $70,000 short of the Longhorns' record year in 2005-06, when they won the national championship in football.

"The Texas brand is alive and well," Eiler said. "The silhouette Longhorn resonates beyond Texas fans and alumni. It's really becoming a fashion item."
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Link
 
Im not a UT fan but that is pretty sweet.

Its intresting that a school in a state that includes a bunch of other D1 Universities finishes number 1 in this catagory. On the other hand there are a ton of people in Texas.
 
WesmanTexanfan said:
Im not a UT fan but that is pretty sweet.

Its intresting that a school in a state that includes a bunch of other D1 Universities finishes number 1 in this catagory. On the other hand there are a ton of people in Texas.
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You ought to take a look at what they'll get for their oil leases up for sale next year if you're impressed with that figure. Mind boggling.
 
Yankee_In_TX said:
I bet UT, ASU, and OSU are always right at the top.
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Not seeing OSU :thinking:


Top-75 Universities
(1.) The University of Texas at Austin (2.) The University of Michigan (3.) The University of Florida (4.) University of Notre Dame (5.) LSU (6.) University of Georgia (7.) University of North Carolina (8.) The Pennsylvania State University (9.) The University of Alabama (10.) University of Tennessee at Knoxville (11.) University of Oklahoma (12.) Auburn University (13.) University of Wisconsin (14.) Florida State University (15.) University of Kentucky (16.) University of Nebraska (17.) University of Illinois (18.) University of Arkansas Fayetteville (19.) University of South Carolina (20.) University of Kansas (21.) Clemson University (22.) University of Miami (23.) University of Missouri (24.) Cal (25.) The University of Arizona (26.) Duke University (27.) Oklahoma State University (28.) University of Louisville (29.) Texas Tech University (30.) Syracuse University (31.) Purdue University (32.) University of Maryland (33.) University of Minnesota (34.) Oregon State University (35.) University of Washington (36.) Kansas State University (37.) Washington State University (38.) The University of Virginia (39.) Georgia Tech (40.) Boise State University (41.) University of Mississippi (42.) University of Colorado (43.) University of Pittsburgh (44.) Stanford University (45.) University of Connecticut (46.) Boston College (47.) University of Cincinnati (48.) University of South Florida (49.) Brigham Young University (50.) The University of Montana (51.) University of Utah (52.) University of Central Florida (53.) Colorado State University (54.) East Carolina University (55.) U.S. Military Academy (56.) Georgetown University (57.) Marshall University (58.) Texas Christian University (59.) University of Memphis (60.) Fresno State University (61.) United States Air Force Academy (62.) Gonzaga University (63.) University of New Mexico (64.) The University of Wyoming (65.) University of Nevada (66.) University of Houston (67.) Villanova University (68.) Vanderbilt University (69.) University of Delaware (70.) Texas State University - San Marcos (71.) University of Texas El Paso (72.) Northwestern University (73.) Southern Illinois University (74.) Marquette University (75.) Baylor University


http://www.clc.com/clcweb/publishing.nsf/Content/Third+Quarter+Rankings+2007-2008
 
DiapHer said:
Not seeing OSU :thinking:


Top-75 Universities
(1.) The University of Texas at Austin (2.) The University of Michigan (3.) The University of Florida (4.) University of Notre Dame (5.) LSU (6.) University of Georgia (7.) University of North Carolina (8.) The Pennsylvania State University (9.) The University of Alabama (10.) University of Tennessee at Knoxville (11.) University of Oklahoma (12.) Auburn University (13.) University of Wisconsin (14.) Florida State University (15.) University of Kentucky (16.) University of Nebraska (17.) University of Illinois (18.) University of Arkansas Fayetteville (19.) University of South Carolina (20.) University of Kansas (21.) Clemson University (22.) University of Miami (23.) University of Missouri (24.) Cal (25.) The University of Arizona (26.) Duke University (27.) Oklahoma State University (28.) University of Louisville (29.) Texas Tech University (30.) Syracuse University (31.) Purdue University (32.) University of Maryland (33.) University of Minnesota (34.) Oregon State University (35.) University of Washington (36.) Kansas State University (37.) Washington State University (38.) The University of Virginia (39.) Georgia Tech (40.) Boise State University (41.) University of Mississippi (42.) University of Colorado (43.) University of Pittsburgh (44.) Stanford University (45.) University of Connecticut (46.) Boston College (47.) University of Cincinnati (48.) University of South Florida (49.) Brigham Young University (50.) The University of Montana (51.) University of Utah (52.) University of Central Florida (53.) Colorado State University (54.) East Carolina University (55.) U.S. Military Academy (56.) Georgetown University (57.) Marshall University (58.) Texas Christian University (59.) University of Memphis (60.) Fresno State University (61.) United States Air Force Academy (62.) Gonzaga University (63.) University of New Mexico (64.) The University of Wyoming (65.) University of Nevada (66.) University of Houston (67.) Villanova University (68.) Vanderbilt University (69.) University of Delaware (70.) Texas State University - San Marcos (71.) University of Texas El Paso (72.) Northwestern University (73.) Southern Illinois University (74.) Marquette University (75.) Baylor University


http://www.clc.com/clcweb/publishing.nsf/Content/Third+Quarter+Rankings+2007-2008
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I think he meant #27....
 
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