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2015 DPOY - JJ Watt

JJ has his own logo now. The logo, which will be used for Watt’s Reebok campaign, looks like “J.J.” or a “W,” but if it’s turned upside down, it looks like “99,” Watt’s jersey number.
J.J. Watt joins elite list of NFL players with personal logos
12:45 AM ET
  • Darren RovellESPN Senior Writer
The logo is designed to look like rising buildings, built from the bottom up, a metaphor for the work ethic of Watt, who was a walk-on before he received a scholarship at the University of Wisconsin.

“I have always dreamed of being able to use my experience to create something truly great, something that I believed would legitimately improve people’s performance and training,” Watt said. “I wanted the ability to put my own personal stamp of approval on tools that I thought would help people perform better. And that is what this logo has allowed me to do. When you see this logo, you will know that I personally had my hand in the product’s creation and that it has my own personal stamp of approval.”

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