It is real tailgating. The competition for Tailgater of the Game...of the Year, however, has nothing to do with tailgating and is all about sponsor signage and sucking up to those sponsors. Period. We were invited to participate in the Tailgater of the Game contest once, even though we had no signage or anything of that nature. They let us participate. They go around and pick out 3 teams to judge each game. It was one of our best, most fun, most memorable tailgates we've ever had. Put on a great show for the sponsors, one with much more enthusiasm and spirit than the team that eventually won, but because we didn't have HEB and KILT signs hanging up everywhere, we lost out.
I've never been to the finals but I've heard that it is crazy ridiculous. Ice sculpting, cigar rollers, among the things you can expect to see at these things, not to mention food you'd be more likely to find on a cruise ship or fine dining restaurant.
If you're into that, more power to you. I'm certainly not here to tell people how to tailgate. Burgers, steaks, brats, cheesesteak and the like, a cooler of beer, and spending the day with family and friends. To me, that's tailgating just fine.
The little Tailgater of the Game contest they do, no, has nothing to do with the best tailgater. It's who can kiss up to the sponsors the most.
And again, I'm not trying to say there's anything wrong with that if that's what you do. I'm just saying that's what the contest is.