I don't how many noticed that the price went up, and it has been going up every year. So I called to cancel this seasons subscription with the reason that I am not going to pay $45 for six months for a total of $270. Well they offered me a deal for $25 a month for six months which will total $150. And they threw in the Superfan in for free!!! They told me that they were offering me this deal "since I was a loyal customer". It's probably because many people are saying, "thanks but no thanks." I don't what is required to be a loyal customer, but you guys might want to give a shot. I wish the Texans would give discounts on tickets to "loyal fans".