Wolf
100% Texan
http://www.npr.org/templates/story/story.php?storyId=12060894
All Things Considered, July 19, 2007 · Call it "the Yao Ming effect." Following the success of the basketball giant in bringing millions of Chinese viewers to NBA games, talent scouts are scouring China for the next homegrown sports star to open up the world's largest consumer market.
But for the NFL, it's an uphill battle. The league has launched an NFL China Web site, but the inaugural China Bowl, a preseason game between the New England Patriots and the Seattle Seahawks that was scheduled for August in Beijing, has been delayed for two years.
"We looked at our market here in China, and we weren't ready at this point," said Kevin Chang, the NFL's international media manager. "The fans ... didn't have enough awareness, didn't know enough about our sport to really become really hyped up and involved for the NFL China Bowl."