Softer NFL Turns To Merchandising, Women To Expand Fan Base
As Ndamukong Suh gets fined not just for crunching opponents knees, but also for touching his helmet to another players chest, its safe to say the NFL is softer than it was in years past.
Lets sum it up this way: Victorias Secret makes NFL sleepwear for college girls.
In this case, the secrets out of the bag. The NFL is working to broaden its fan base, and many believe thats one of the reasons the game is changing, evolving as it tries to maintain its hold on the hearts and minds of Americans. Efforts at marketing to women have brought 16-page womens magazine spreads breaking down the game, girly NFL T-shirts, aprons and oven mitts.
Theres the ongoing concussion situation, but Lawrence Jackson, a free agent who played for Detroit from 10 to 12, told CBS Detroits Ashley Dunkak one of the factors in the games changing on-field dynamics could also be more women watching the game.
Full story
