After trumpeting a waiting list thousands strong for almost a decade, the Buccaneers now say fans can purchase 2009 season tickets immediately.
A harsh economy has whittled away at Tampa Bay's season-ticket base, and the Bucs are expected to announce Friday that seats at Raymond James Stadium are now available to the general public without a wait.
"We're very committed to our fans, and you can see that in what we've done to accommodate them,'' said Jason Layton, Tampa Bay's senior director of sales and finance. "We've had really good renewals this year and we're pretty pleased, but we are going to make season tickets available to the public without the wait.''
Layton declined to specify how many season tickets would be freed up, starting Friday.
During the NFL meetings in California last month, Bucs co-chairman Joel Glazer acknowledged Tampa Bay could no longer afford to proceed with business as usual.
"There's no question the economy has had an effect on sports and we've seen it with the Buccaneers,'' Glazer told The Tribune. "Things are tough right now and a lot of families have been affected. Our season-ticket base has been affected. We have to make it easier for our fans to enjoy the Buccaneers. We're looking at things a little differently.''
The Bucs have designed some new ticket options for 2009:
*New four- and five-game half-season ticket packages.
*Upper level seating options without a seat deposit.
*Lower level seating available.
*Youth ticket prices.
*More flexible payment plans for season tickets.
"Yes, it's been a challenging time, but our sales group is excited about our new options,'' Layton said. "With the economy the way it is, it will be a lot easier for fans to purchase season tickets.''
According to a Team Marketing Report study released last fall, Tampa Bay's average ticket price of $90 in 2008 was second in the league only to perennial Super Bowl contender New England.
In January, the Bucs announced they would freeze season-ticket prices for 2009.
This year's season-ticket packages feature nine games at Raymond James Stadium instead of the usual 10 because Tampa Bay is listed as the home team for the Oct. 25 matchup against the Patriots at London's Wembley Stadium.
For ticket information, contact the Buccaneers sales department at (866) 582-2827.