Kaiser Toro
Native Mod
The Houston Texans and Dallas-based eSports Partners Inc. have teamed up to open the first brick-and-mortar store exclusively selling Houston Texans merchandise outside of Reliant Stadium.
The Official Houston Texans Pro Shop, which will be operate year-round, opened its doors earlier this month in The Woodlands Mall. The store offers officially licensed Texans merchandise for men, women and children.
The Texans partnered with eSports Partners - a sports merchandising service provider that already serves more than 10 National Football League teams - last spring and announced plans to open a number of Texans retail stores, although the timing and number of stores was not disclosed.
Melissa Rentz, director of advertising and branding for the Texans, says no other leases have been signed, but the Texans and eSports Partners are in the process of scouting sites for future locations.
In addition to rolling out a physical retail presence for the Texans, eSports has redesigned and is managing the Texans Online Pro Shop, the official store for the team at www.houstontexans proshop.com.
eSports Partners has been working with the Dallas Cowboys, its hometown team, since the company was founded in 2000.
http://houston.bizjournals.com/houston/stories/2008/08/18/story7.html?f=et183&b=1219032000^1685138&ana=e_vert