Heath Shuler
SPEED KILLS
The Business Of Football, 2009
http://www.forbes.com/2009/09/02/nfl-pro-football-business-sportsmoney-football-values-09-nfl_land.html
http://www.forbes.com/2009/09/02/nfl-pro-football-business-sportsmoney-football-values-09-nfl_land.html
The National Football League was sacked by the recession over the past year. How did your team do?
Tight credit markets, a precipitous decline in the number of people who could afford to buy a team and an unusually high number of franchises looking for investors combined to lower the average revenue multiple used to value teams from 4.7 to 4.4
NFL Team Valuations
#6 Houston Texans
09.02.09, 06:00 PM EDT
Previous: New York Jets Next: Philadelphia Eagles
www.houstontexans.com
Team Value1$1.2 bil
Robert McNair
Houston Texans
are owned by Robert McNair (Net Worth: $1.2 billion),
who bought them in 1999
for $700 mil.
Player-costs-to-win ratio8 85
Coach Gary Kubiak
Metro area population: 5,728,000
Revenue per fan: $26
The skinny
Market size does not matter that much in the NFL, but your market does. The Texans have never been to the playoffs and have never won more than eight games in a season. Yet this year the team increased its average ticket price 3.7%, to $67.37. The Texans had the nerve to boost ticket prices because the Houston economy is much stronger than most NFL cities and the team's average ticket price will still be a few dollars lower than the league average. The Texans celebrated their 70th consecutive sellout at Reliant Stadium against the Bears in the last game of the 2008 season. The team's $300 million stadium naming rights deal with Reliant is the richest in the NFL.
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