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Old 07-27-2010   #1
mootini
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Default EverBank buying the stadium rights for JAX

http://jacksonville.com/sports/footb...ille-municipal

Maybe, The Jags are not leaving? Good sign so far for us die hards! 5 year deal.
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Old 07-27-2010   #2
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Default Re: EverBank buying the stadium rights for JAX

Congrats. I hate to see anyone lose their team.
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Old 07-27-2010   #3
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Default Re: EverBank buying the stadium rights for JAX

So does this mean don't Ever Bank on the Jags not moving to LA?
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Old 07-29-2010   #4
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Default Re: EverBank buying the stadium rights for JAX

I need to find out which tarp company is getting EverBank's business and buy stock.
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Old 07-29-2010   #5
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Default Re: EverBank buying the stadium rights for JAX

Quote:
Originally Posted by mootini View Post
http://jacksonville.com/sports/footb...ille-municipal

Maybe, The Jags are not leaving? Good sign so far for us die hards! 5 year deal.
I heard about this yesterday. Good news indeed for the Jags and their fans.
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Old 07-29-2010   #6
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Default Re: EverBank buying the stadium rights for JAX

I'm an Everbank customer, and I have to say, I'll be watching this with interest. Whatever they're paying for the naming rights won't go the full length of the contract, I suspect, and it'll be interesting to see if the ROI is worth it, given the instability of the team.
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Old 07-29-2010   #7
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Default Re: EverBank buying the stadium rights for JAX

Naming rights to a stadium doesn't mean jack squat if all 8 regular season games are blacked out. The only sure fire way to keep the Jags in Jacksonville is to put the butts in the seats. The extra $3.3 million/year realistically is nothing. The problem still lies in the millions the team can't generate by tarps/empty seats.
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Old 07-29-2010   #8
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Default Re: EverBank buying the stadium rights for JAX

We've seen sports venues outlast their sponsors due to either bankruptcy or merger. Enron for one (To point out the obvious). Also Adelphia (Titans), Bank One (D-Backs), and America West (Suns) to just name a few of the others. Unfortunately, I don't think a 5-year sponsorship in any way shape or form ensures that we won't see a reversal of roles in J'Ville.
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