Wolf
100% Texan
The University of Texas Longhorns wont play for the national championship until Jan. 7, but when it comes to team value, theyre already college footballs runaway winners.
Thats because the Texas Athletic Department has built a brand that would make most National Football League team owners blush. Of the $82 million generated by the team last season, $30 million came from donations by alumni and fans to get in line for season tickets. Another $33 million came from ticket sales to seven home games at the newly expanded Darrell K. Royal-Texas Memorial Stadium, which now fits 101,000 fans. Sponsorship agreements with Coca-Cola and PepsiCos Gatorade fed the team another $842,000. Nike paid $1 million to adorn Longhorns jerseys with its swoosh logo.
http://rivals.yahoo.com/ncaa/football/news?slug=ys-forbescollegevalue122309&prov=yhoo&type=lgns