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Old 08-18-2008   #1
Kaiser Toro
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Default Texans take retail to the streets with first bricks-and-mortar store roll-out

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The Houston Texans and Dallas-based eSports Partners Inc. have teamed up to open the first brick-and-mortar store exclusively selling Houston Texans merchandise outside of Reliant Stadium.

The Official Houston Texans Pro Shop, which will be operate year-round, opened its doors earlier this month in The Woodlands Mall. The store offers officially licensed Texans merchandise for men, women and children.

The Texans partnered with eSports Partners — a sports merchandising service provider that already serves more than 10 National Football League teams — last spring and announced plans to open a number of Texans retail stores, although the timing and number of stores was not disclosed.

Melissa Rentz, director of advertising and branding for the Texans, says no other leases have been signed, but the Texans and eSports Partners are in the process of scouting sites for future locations.

In addition to rolling out a physical retail presence for the Texans, eSports has redesigned and is managing the Texans Online Pro Shop, the official store for the team at www.houstontexans proshop.com.

eSports Partners has been working with the Dallas Cowboys, its hometown team, since the company was founded in 2000.
http://houston.bizjournals.com/houst...138&ana=e_vert
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Old 08-19-2008   #2
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Default Re: Texans take retail to the streets with first bricks-and-mortar store roll-out

Cool - can they go ahead and open one in the DFW, Austin, and SA markets as well?
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Old 08-19-2008   #3
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Default Re: Texans take retail to the streets with first bricks-and-mortar store roll-out

The Woodlands? Seriously?

Gawd.
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Old 08-19-2008   #4
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Default Re: Texans take retail to the streets with first bricks-and-mortar store roll-out

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Originally Posted by DiehardChris View Post
The Woodlands? Seriously?

Gawd.

Of course isnt that where all of the Texans fans reside?
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Old 08-19-2008   #5
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Default Re: Texans take retail to the streets with first bricks-and-mortar store roll-out

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Of course isnt that where all of the Texans fans reside?
California is probably next. (Not)
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Old 08-19-2008   #6
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Default Re: Texans take retail to the streets with first bricks-and-mortar store roll-out

I would have preferred that it opened at the new Pearland Town Center....for selfish reasons(in my area and 45 traffic is a sob). That makes the one at Reliant still the place to go for me. I bet it's going to be as nice as it gets though.
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Old 08-19-2008   #7
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Default Re: Texans take retail to the streets with first bricks-and-mortar store roll-out

They have one of those Cowboys stores here at the Lakeline Mall in Austin. I would love to see a Texans store like that around here. Hopefully the won't be charging Reliant stadium store prices.
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Old 08-20-2008   #8
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Default Re: Texans take retail to the streets with first bricks-and-mortar store roll-out

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Originally Posted by DiehardChris View Post
The Woodlands? Seriously?

Gawd.
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Originally Posted by stiff View Post
Of course isnt that where all of the Texans fans reside?
Its where I reside. Im glad its up here (obviously) because it would suck going all the way down to Reliant to go to the Texans store. It caters to a few hundred thousand people. Not that all the people up here are football fans but still its a good spot.
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Old 08-20-2008   #9
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Default Re: Texans take retail to the streets with first bricks-and-mortar store roll-out

I used to live in the Woodlands. The people there are far more concerned with their cell phones and SUVs. Blech. The Woodlands doesn't deserve a Texans store. The first one should have been in Houston proper.
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Old 08-20-2008   #10
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Default Re: Texans take retail to the streets with first bricks-and-mortar store roll-out

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Originally Posted by YellerLotYeller View Post
I would have preferred that it opened at the new Pearland Town Center....for selfish reasons(in my area and 45 traffic is a sob). That makes the one at Reliant still the place to go for me. I bet it's going to be as nice as it gets though.
I'm with you, although I guess its closer for us to go to the Woodlands than the folks up in South Dallas to go to Reliant.
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Old 08-20-2008   #11
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Default Re: Texans take retail to the streets with first bricks-and-mortar store roll-out

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Originally Posted by DiehardChris View Post
The Woodlands? Seriously?

Gawd.
Really !
Hardly a handy location for most in the Houston area, matter of fact 'bout the most northern location in the metro area.
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Old 08-20-2008   #12
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Default Re: Texans take retail to the streets with first bricks-and-mortar store roll-out

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Originally Posted by bigbrewster2000 View Post
Its where I reside. Im glad its up here (obviously) because it would suck going all the way down to Reliant to go to the Texans store. It caters to a few hundred thousand people. Not that all the people up here are football fans but still its a good spot.
Agreed. Went there this afternoon and had the whole place to myself. But since I didn't need anything I left empty handed.

The selection was pretty good.
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Old 08-20-2008   #13
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Default Re: Texans take retail to the streets with first bricks-and-mortar store roll-out

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Originally Posted by DiehardChris View Post
I used to live in the Woodlands. The people there are far more concerned with their cell phones and SUVs. Blech. The Woodlands doesn't deserve a Texans store. The first one should have been in Houston proper.
***** all you want. Nobody is listening.
I live in the woodlands and think it's great. That's my perspective, and you are entitled to yours. But by knocking down a community with your comments makes you feel better then so be It.

Obviously the Texans wouldn't plop a store where things wouldn't sell. So they are branching out to the near suburbs, and then possibly Dallas, San Antonio, and maybe Austin.
I wouldn't bag the texans and a community for a store. Heck, at least there is some progress.

Oh, and by the way, I made this whole post from my cell phone. Stereotypical....eh?
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Old 08-20-2008   #14
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Default Re: Texans take retail to the streets with first bricks-and-mortar store roll-out

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I used to live in the Woodlands. The people there are far more concerned with their cell phones and SUVs. Blech. The Woodlands doesn't deserve a Texans store.
Wtf?

We use Blackberry's out here now to post.

Seriously though, The Woodlands pwns. We deserve a little more love than 'Houston proper' since we drive farther to the temple on Sundays.
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Old 08-21-2008   #15
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Default Re: Texans take retail to the streets with first bricks-and-mortar store roll-out

I wish they had one at Willowbrook.

The Woodlands one isn't too far out to drive though. When I need more Texans gears I'll head out there. Luckily I'm set for now
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