Season ticket sales not going so well for the Boys.

[Errant Hothy]

http://www.wfaa.com/sharedcontent/dw....78cb8324.html

While it's exciting to imagine and magnificent to watch as it's crafted, fans are starting to fear they will never be able to afford it.

While the current price is $129 at Texas Stadium, lower level Club Seats, which extend from end zone to end zone, all cost $340 per ticket.

But before one can buy a luxury seat, they also have to purchase a Personal Seat License, which start at the price of $16,000 and go up as high as $150,000. Those numbers are by far the most expensive P.S.L. in the N.F.L. Currently, the most expensive seat license is $12,000 at the Carolina Panther's Stadium .

But for those having trouble coming up with that kind of cash, the Cowboys will finance it at 8 percent interest.

Hasson said he planned to buy seats in the new stadium until he saw the price tag, $32, 000 for two seat licenses and nearly $7,000 a year for tickets and $750 a year for parking. He said Jones is courting the wealthy.

McElroy said Club Seat sales are robust and that 70 percent of those prospective season ticket holders who heard the sales pitch at the stadium marketing center in Arlington bought a P.S.L.

But, what does that mean?

News 8 learned that the 70 percent number cited by the Cowboys translated to less than 1,800 seats sold. What's more, according to marketing materials, the Cowboys envisioned that every seat in the stadium would require the purchase of a seat option.

“That decision has not been made yet," McElroy said.

Part 1 of this story was the lead on the news last night, with part 2 being tonight. Tonight's focus will be on the deal that JJ made with the city of Arlington, how bad the deal is for the residents of Arlington, and if the city of Dallas ever really had a shot at the new stadium. JJ might have tot do some back pedalling here shortly. No mater how nice the new stadium will be, and it looks amazing so far, it will not be worth the type of money JJ is asking for.