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Old 08-30-2007   #21
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Default Re: KEYE no longer 'official home of the Texans'

Think it'd worth writing the Statesman or Chronicle? I doubt they'd have much pull. But I could be under-estimating the effect of bad publicity.

God damnit I hate KEYE.
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Old 08-30-2007   #22
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Default Re: KEYE no longer 'official home of the Texans'

All right, here are the problems with the issues associated with them.

1. Preseason coverage -- A local station can show them at their discretion. But, here is the rub, local stations take a bath on certain parts of their programming and if they can find something that will make them more money, they are going to do it. If the ratings are there for the Texans during preseason, the local station would do it in a heartbeat. Bottom line, this issue is about money, which means the ratings have to be there.

2. Regular season coverage -- The local station probably has zero input on this matter. I suspect it is a decision made by the National network carrying the game. The National network has a contract with the NFL, so they are obligated to make the most money they can. I suspect, that a National network making less money on a game because of local concerns is less money for the NFL, which is less money for the players due to revenue sharing by the CBA. You see, no one is going to want this scenario, even players playing for the Texans, it's less money for them. Again, the bottom line is about money, which means the ratings have to be there.

3. Texans organization is not interested in marketing in Austin, Texas -- This is a key point. Austin is not important to the Houston Texans organization. PLEASE UNDERSTAND THIS! IF YOU CAN PROVE ME WRONG , PLEASE DO! Just look around Austin, do you see any marketing of the team there? No. A marketing guy in the Houston Texans organization basically explained to someone that I know that the Texans organization is only concerned about Houston due to it's large population. Austin is bascially irrelevant to them.

My suggestion is, stop banging on the local station. Their hands are tied to ratings and making money on preseason games is important, and the regular season games are decided at a much higher level.

You want Texans coverage in Austin, tell the Texans organization to do 2 things:

1. Win enough football games to get to the playoffs, and

2. Market the team in Austin.

You guys are just wasting your time with the local station in my opinion.
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Old 08-30-2007   #23
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Default Re: KEYE no longer 'official home of the Texans'

Nice job HuttoKarl !!!!
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Old 08-30-2007   #24
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Default Re: KEYE no longer 'official home of the Texans'

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Originally Posted by hollywood_texan View Post

3. Texans organization is not interested in marketing in Austin, Texas -- This is a key point. Austin is not important to the Houston Texans organization. PLEASE UNDERSTAND THIS! IF YOU CAN PROVE ME WRONG , PLEASE DO! Just look around Austin, do you see any marketing of the team there? No. A marketing guy in the Houston Texans organization basically explained to someone that I know that the Texans organization is only concerned about Houston due to it's large population. Austin is bascially irrelevant to them.
I disagree with you. The Texans are interested in Austin. They travel every year to other cities for marketing. If they didn't care, why would they waste thier time and money sending players, Toro and cheerleaders to different cities?
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Old 08-30-2007   #25
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Default Re: KEYE no longer 'official home of the Texans'

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I disagree with you. The Texans are interested in Austin. They travel every year to other cities for marketing. If they didn't care, why would they waste thier time and money sending players, Toro and cheerleaders to different cities?
They did that once a few years ago. Since then, the organization has showed no interest in marketing to Austin (or any other Texas city beside Houston.)

If they win more games, then the marketing problem will take care of itself. If they don't, then the Texans will continue to be the 3rd most popular team in Austin.
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Old 08-30-2007   #26
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Default Re: KEYE no longer 'official home of the Texans'

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I disagree with you. The Texans are interested in Austin. They travel every year to other cities for marketing. If they didn't care, why would they waste thier time and money sending players, Toro and cheerleaders to different cities?
Your examples don't sound like a serious marketing campaign to me.

Putting a few people in a car to travel around a few Texas citites to do small events isn't that important. How many people from Austin know that these events even occurred?

I am talking about spending real marketing time and money to develop a fan base.

Trust me, a friend of mine had this very conversation with a Texans marketing guy at Reliant Stadium. Maybe he misunderstood what they guy said, but the Texans marketing guy explained that they are not interested in building a fan base in Austin by their own marketing efforts. All efforts are in the Houston area.
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Old 08-30-2007   #27
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Default Re: KEYE no longer 'official home of the Texans'

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Originally Posted by Mr. White View Post
They did that once a few years ago. Since then, the organization has showed no interest in marketing to Austin (or any other Texas city beside Houston.)

If they win more games, then the marketing problem will take care of itself. If they don't, then the Texans will continue to be the 3rd most popular team in Austin.
Winning is a key compenent, but the Texans are going to have to make an effort to solidify the fan base in Austin over a long period of time outside of just winning games.

The Texans are not going to be winners every year.

The Texans have to show they want to Austin to be their team. It's really there if they just go after it from a marketing perspective.

Not to mention, they have to compete with the Cowboys and win over Texas Longhorn fans that have certain opinions anyway.
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Old 08-30-2007   #28
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Default Re: KEYE no longer 'official home of the Texans'

On the plus side, Allison Smith looks scrummy!

Ahem. Sorry.
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Old 08-30-2007   #29
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Default Re: KEYE no longer 'official home of the Texans'

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Originally Posted by hollywood_texan View Post
The Texans are not going to be winners every year.

The Texans have to show they want to Austin to be their team. It's really there if they just go after it from a marketing perspective.

Not to mention, they have to compete with the Cowboys and win over Texas Longhorn fans that have certain opinions anyway.
Agreed to an extent. There's lots of venom towards the Texans in Austin right now. The only thing that'll change that is if the Texans start winning. The bandwagon fans will start jumping on and rival the bandwagon Titan fans.

I totally agree that they need to make an effort to market outside of Houston. The organization is more to blame than KEYE. In this case, the lack of marketing is the cause and the lack of a broadcast outlet is the effect.
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Old 08-30-2007   #30
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Default Re: KEYE no longer 'official home of the Texans'

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On the plus side, Allison Smith looks scrummy!
I never thought she looked like a rugby player.
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Old 08-30-2007   #31
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Default Re: KEYE no longer 'official home of the Texans'

Gary emailed me back and stated that they're going to show a balance of Titans and Texans games and that he's really hoping Houston does upstage the Titans and that he's really pulling for our team.

I told him I wouldn't tell anyone if he accidentally pulled the plug on TEN/JAX and plugged in HOU/KC.
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Old 08-30-2007   #32
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Default Re: KEYE no longer 'official home of the Texans'

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Originally Posted by HuttoKarl View Post
Gary emailed me back and stated that they're going to show a balance of Titans and Texans games and that he's really hoping Houston does upstage the Titans and that he's really pulling for our team.

I told him I wouldn't tell anyone if he accidentally pulled the plug on TEN/JAX and plugged in HOU/KC.
I guess that's progress, but god damnit we're still going to miss our home opener.
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Old 08-30-2007   #33
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Default Re: KEYE no longer 'official home of the Texans'

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Originally Posted by hollywood_texan View Post
All right, here are the problems with the issues associated with them.

1. Preseason coverage -- A local station can show them at their discretion. But, here is the rub, local stations take a bath on certain parts of their programming and if they can find something that will make them more money, they are going to do it. If the ratings are there for the Texans during preseason, the local station would do it in a heartbeat. Bottom line, this issue is about money, which means the ratings have to be there.

2. Regular season coverage -- The local station probably has zero input on this matter. I suspect it is a decision made by the National network carrying the game. The National network has a contract with the NFL, so they are obligated to make the most money they can. I suspect, that a National network making less money on a game because of local concerns is less money for the NFL, which is less money for the players due to revenue sharing by the CBA. You see, no one is going to want this scenario, even players playing for the Texans, it's less money for them. Again, the bottom line is about money, which means the ratings have to be there.

3. Texans organization is not interested in marketing in Austin, Texas -- This is a key point. Austin is not important to the Houston Texans organization. PLEASE UNDERSTAND THIS! IF YOU CAN PROVE ME WRONG , PLEASE DO! Just look around Austin, do you see any marketing of the team there? No. A marketing guy in the Houston Texans organization basically explained to someone that I know that the Texans organization is only concerned about Houston due to it's large population. Austin is bascially irrelevant to them.

My suggestion is, stop banging on the local station. Their hands are tied to ratings and making money on preseason games is important, and the regular season games are decided at a much higher level.
You want Texans coverage in Austin, tell the Texans organization to do 2 things:

1. Win enough football games to get to the playoffs, and

2. Market the team in Austin.

(#1) OK the first part is correct but is done by contract for pre-season games. this explains how ABC in Houston shows the Texans pre-season games and not the CBS affiliate. The contract the Texans have with KEYE for pre-season games is up after this season. I know this because of speaking with the Texans marketing dept. They will look at other alternatives after the season, but the marketing department has to know what they are missing out on here in Austin and the only way to do that is to keep voicing our concerns and complaints through the fan feedback. I could also forward email adress on to Ms Rentz. I was asked not to post her email addy on the website because of getting emails that do not pertain to her area.

(#2) Actually there is a radius from the ball park that dictates what has to be shown. After that is up to each individual market to air games that they see fit. Last year, San Antonio was showing Colts games while in Austin we got Titans. Last year when we started the campaign by emailing KEYE they actually changed a game from the titans to the Texans. The more pressure that is put on KEYE the more we can force their hand and get them to show the Texans.

(#3) I do firmly believe in the past that the Texans did not focus on areas outside of the Houston area. As of right now that is still the case. no signs saying the season is appropaching, no schedules at chilies (the fold out ones), like they had of the Cowboys. Academy has nothing in the way of shirts, jerseys or any other merchandise. Not that they have a lot of Cowboy crap but they have some. They also have very few hats.I think they have more Red Sox hats than Texans. I have not seen anything about players and or cheerleaders appearing in Austin in the last 4 years.

as far as stop banging the local media, I will call BS on that one. If we do not bang on them they will think we do not care and continue to show Titans games even when the Texans are winning. How the hell are they going to tell what the ratings are for the Texans in the pre-season, if they show the damn Cowboys and have on their website HOME of the TEXANS pre-season, but not show the games. They took it off because they got called on it and it is called false advertising.

As far as telling the marketing department to win games and get in the playoffs, that is a fair weather fan comment and I am not that in the least bit. I do not care if they go 1 - 15 I still want the damn games televised. By not caring I mean it should not matter what the record is, it is a Texas team show them and stop showing the flaming meatballs.


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I disagree with you. The Texans are interested in Austin. They travel every year to other cities for marketing. If they didn't care, why would they waste thier time and money sending players, Toro and cheerleaders to different cities?
Sorry Ted I disagree with you, because I have never seen them here, if they were they flew in under the cover of darkness promoted and then flew out under the cover of darkness. I just have not seen anything here.
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Old 08-30-2007   #34
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Default Re: KEYE no longer 'official home of the Texans'

Well living in Cowboy country here in SA, I feel your pain Austin...This Cowboy loss has made my week seeing all the media here with their tongues hanging out...
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Old 08-30-2007   #35
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Default Re: KEYE no longer 'official home of the Texans'

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I guess that's progress, but god damnit we're still going to miss our home opener.
It's not progress at ALL. It's regression. This is exactly what they did last year - except this year we don't even get the season opener.

That is 100% a step backward, not forward.
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Old 08-30-2007   #36
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Default Re: KEYE no longer 'official home of the Texans'

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as far as stop banging the local media, I will call BS on that one. If we do not bang on them they will think we do not care and continue to show Titans games even when the Texans are winning. How the hell are they going to tell what the ratings are for the Texans in the pre-season, if they show the damn Cowboys and have on their website HOME of the TEXANS pre-season, but not show the games. They took it off because they got called on it and it is called false advertising.

As far as telling the marketing department to win games and get in the playoffs, that is a fair weather fan comment and I am not that in the least bit. I do not care if they go 1 - 15 I still want the damn games televised. By not caring I mean it should not matter what the record is, it is a Texas team show them and stop showing the flaming meatballs.
Are you saying I am fair weather fan? That doesn't make any sense to me. I am merely calling out how I see the problem. By the way, TV stations don't care what you think, they are in the business of making money via ratings.

The best way for you to see the Texans in Austin on TV is:

A: A sizeable portion of the Austin area cares about the Texans (this is marketing), and
B: The team wins games consisently to get the fan base excited over an extended period of time.

Bottom line is the Houston Texans organization has made some sort of decision to not market the Austin area heavily. Couple that with a team that hasn't had mediocre success in it's 5 years of existence, a TV station isn't going to air content regarding the Texans.

Like I said, the Texans need to win games and win over a sizeable portion of the Austin market through marketing. Do that, and the ratings will be there and therefore, the local affiliate will air preseason games and the National side will make sure the regular season games are aired as well, because the dollars will be there.

The local station is really caught in the middle. You guys are complaining to a TV station because you think they should loss money on the deal. That isn't going to happen.
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Old 08-30-2007   #37
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Default Re: KEYE no longer 'official home of the Texans'

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Originally Posted by hollywood_texan View Post
Are you saying I am fair weather fan? That doesn't make any sense to me. I am merely calling out how I see the problem. By the way, TV stations don't care what you think, they are in the business of making money via ratings.

The best way for you to see the Texans in Austin on TV is:

A: A sizeable portion of the Austin area cares about the Texans (this is marketing), and
B: The team wins games consisently to get the fan base excited over an extended period of time.

Bottom line is the Houston Texans organization has made some sort of decision to not market the Austin area heavily. Couple that with a team that hasn't had mediocre success in it's 5 years of existence, a TV station isn't going to air content regarding the Texans.

Like I said, the Texans need to win games and win over a sizeable portion of the Austin market through marketing. Do that, and the ratings will be there and therefore, the local affiliate will air preseason games and the National side will make sure the regular season games are aired as well, because the dollars will be there.

The local station is really caught in the middle. You guys are complaining to a TV station because you think they should loss money on the deal. That isn't going to happen.
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Old 08-30-2007   #38
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Default Re: KEYE no longer 'official home of the Texans'

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(#2) Actually there is a radius from the ball park that dictates what has to be shown. After that is up to each individual market to air games that they see fit. Last year, San Antonio was showing Colts games while in Austin we got Titans. Last year when we started the campaign by emailing KEYE they actually changed a game from the titans to the Texans. The more pressure that is put on KEYE the more we can force their hand and get them to show the Texans.
You may have your results confused a bit.

Let me explain a bit:

If you get your show on and you have poor ratings, the show won't be on again. Won the battle, lost the war kind of thing. It's kind of like when David Carr was QB of the Texans. You have some time to prove yourself. If you don't, your gone. In the TV business, you have very little time to prove yourself. Shows are yanked after a poor rating on the first episode and they have other episodes already in the can for release.

You can call on you want. But, if they allow the show on and it stinks, which means they make less money than something else, they are going to air the something else in the future that makes them more money.

I think you guys are wasting your time calling the station. If the ratings are there, they are going to air it because they make more money. This isn't a consipiracy of some sort against the Houston Texans.

To have a high rating in Austin, people need to A.) care about the Texans and B.) the Texans need to field a winning team. Both of these points have nothing to do with the TV station.

I don't understand why this is so hard to understand...
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Old 08-30-2007   #39
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Default Re: KEYE no longer 'official home of the Texans'

The real question is....if the Titans start 0-3, will they pull them for the Texans?
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Old 08-30-2007   #40
DiehardChris
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Default Re: KEYE no longer 'official home of the Texans'

Nobody thinks this is a conspiracy.

Here's the thing. KEYE actually DID show willingness to choose the Texans over the Titans DESPITE the ratings last year when they were switching back and forth between the two teams. If they were to do this by a PURELY ratings standpoint - it would be no contest and last year's first broadcasted Titans game would have been the end of ALL the Texans games on the station. That's not what happened - KEYE - KNOWING they were going to take a ratings hit - aired the Texans I think TWO TIMES after that initial switch to the Titans.

Bottom line is - they gambled because they WANT the Texans to win.

However - Hollywood Texan, it's not as cut and dry as you're making it out to be. The mistake that KEYE is making THIS season is that they are not starting with the Texans home opener. It's an entirely different team, new QB, new attitude, new optimism, etc, etc. The Texans are starting AT HOME, against a BAD TEAM, and the game will be sold out and LOUD.

The Titans first game isn't even a home game. What KEYE SHOULD have done (if they are truly going to 'balance' the teams) is OPEN with HOU/KC and televise the second Titans game, which is at HOME against INDY.

Instead, what we're going to get is KEYE televising the first TWO Titans games. I mean really - there's no way they're going to pick HOU at CAROLINA over IND at TEN.

I have a pretty good knowledge of the entertainment business, and television programming, etc... and it's not hard to know that you have to take risks in the local market.

If you look at LAST year's numbers - it's a no-brainer for KEYE to televise the Titans. But that's not all the info. They're not appropriately taking into account all the changes that Houston has undergone - not to mention all the negative changes that have affected the Titans.

The smart thing for KEYE to do, IMO is to televise the first Texans game, then if they aren't satisfied with the ratings - go with a SURE THING ratings win the next week when Indy takes on VY in Nashville.

So I really think the situation is a little more complicated than some people realize.

One thing that is not complicated is this - KEYE will be an all-Texans station if the Texans win.
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