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Old 10-16-2013   #1
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Default Less than 10 percent of NFL pink merchandise sales go toward cancer research

Pretty sick............

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Posted October 16, 2013

Approximately 8 percent of sales from pink NFL merchandise go toward cancer research, according to a report this week from Business Insider.

The league uses the color on its jerseys and other apparel in an effort to raise money for breast cancer research, but according to the report, the breakdown of how the money from sales of the apparel gets distributed is as follows: 50 percent to the retailer; 37.5 percent to the manufacturer; 8.1 percent to the American Cancer Society for research; 3.24 percent to the administration at the Society; and 1.25 percent to the NFL.

According to ESPN’s Darren Rovell, the league “takes a 25% royalty from the wholesale price (1/2 retail), donates 90% of royalty to American Cancer Society.” According to the Business Insider report, citing information from the NFL, any money the league makes that is not donated to the American Cancer Society goes directly toward covering the costs of the actual Breast Cancer Awareness program.

It should also be noted that the most common place for pink NFL merchandise to be sold is through the league’s online store, individual teams and at the stadiums. Therefore, the NFL or the individual teams act as the retailer in this case and therefore receive a portion of the 50 percent that goes toward the “retailer.”
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Old 10-16-2013   #2
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Default Re: Less than 10 percent of NFL pink merchandise sales go toward cancer research

I'm all for defeating breast cancer, but pink looks ugly on football uniforms.
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Old 10-16-2013   #3
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Default Re: Less than 10 percent of NFL pink merchandise sales go toward cancer research

You can buy actual "game worn" items!!! And exactly why would I (or anyone) want a pair of semi-used pink size 15 football cleats?
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Old 10-16-2013   #4
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Default Re: Less than 10 percent of NFL pink merchandise sales go toward cancer research

Appears the NFL is raising more awareness about breast cancer than money.
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Old 10-16-2013   #5
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Default Re: Less than 10 percent of NFL pink merchandise sales go toward cancer research

I remember seeing a similar article last season. This is pretty ridiculous, but there doesn't seem to be enough outcry over the hypocrisy, so I doubt anything will change.
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Old 10-16-2013   #6
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Default Re: Less than 10 percent of NFL pink merchandise sales go toward cancer research

I am reminded of a funny story from a few years back. I was involved in a charity event which among other things, had a "Tuff Enough to Wear Pink" night with proceeds benefiting Breast Cancer research.

The spokesman for our event had a live TV spot to promote it. At one point during the promo he was supposed to say "Breast Cancer Awareness" but he flubbed his lines and said "Breast Awareness". This was all on live local TV. We kid him about it to this day.
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Old 10-16-2013   #7
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Default Re: Less than 10 percent of NFL pink merchandise sales go toward cancer research

I think it is a great cause, without a doubt.

They are risking over-saturation of the message, though. Pink is now becoming normal every year, to the point that the message is being lost in the marketing.

The NFL should start a breast exam program that offers free screenings if they really want to provide a valuable service to women. Maybe they do and I just haven't heard of it. Help people directly by impacting their daily lives sort of thing instead of getting gimmicky and preaching a message. Action over words.
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Old 10-16-2013   #8
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Default Re: Less than 10 percent of NFL pink merchandise sales go toward cancer research

That's a ton of money folks. After you pay the vendor and all the expenses you give a huge chunk of money to a good charity. I think people like to beat up on the big bad NFL but what's so bad about giving a huge chunk of money and free publicity that would cost MILLIONS to a good cause?
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Old 10-16-2013   #9
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Default Re: Less than 10 percent of NFL pink merchandise sales go toward cancer research

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Originally Posted by Vinny View Post
That's a ton of money folks. After you pay the vendor and all the expenses you give a huge chunk of money to a good charity. I think people like to beat up on the big bad NFL but what's so bad about giving a huge chunk of money and free publicity that would cost MILLIONS to a good cause?
I agree, but on the flip side, the NFL is still turning a profit on cancer.

I'd be more impressed if they gave ALL proceeds to the charity and absorbed the administrative costs.

JMO, though. Not trying to dismiss a good cause.

I just have my reservations about NFL, Inc., as a business entity and their motivations. But I'm cynical like that. Big corporations always have ulterior motives.
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Old 10-16-2013   #10
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Default Re: Less than 10 percent of NFL pink merchandise sales go toward cancer research

If the NFL actually gave half a crap about cancer awareness, they would do different types of cancer awareness every month, including ones that affect men, you know, the gender that actually plays the game.

Instead they put all of their effort into breast cancer awareness which is highly profitable and by far the most popular of all the different types of cancer awareness. Is anyone surprised?
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Old 10-16-2013   #11
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Default Re: Less than 10 percent of NFL pink merchandise sales go toward cancer research

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Originally Posted by Vance87 View Post
If the NFL actually gave half a crap about cancer awareness, they would do different types of cancer awareness every month, including ones that affect men, you know, the gender that actually plays the game.

Instead they put all of their effort into breast cancer awareness which is highly profitable and by far the most popular of all the different types of cancer awareness. Is anyone surprised?
I think they did it primarily to attract more women to the sport.
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Old 10-16-2013   #12
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Default Re: Less than 10 percent of NFL pink merchandise sales go toward cancer research

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Originally Posted by Double Barrel View Post
I agree, but on the flip side, the NFL is still turning a profit on cancer.

I'd be more impressed if they gave ALL proceeds to the charity and absorbed the administrative costs.

JMO, though. Not trying to dismiss a good cause.

I just have my reservations about NFL, Inc., as a business entity and their motivations. But I'm cynical like that. Big corporations always have ulterior motives.
I'd like to see better numbers that would show actual profit vs how sales are split. It cost everyone in the chain who is getting money something to get sai money. Not saying the ideal that more should go to charity is wrong


On another somewhat related side note my wife got disgusted when she heard how much some of her former coworkers were making working for Susan g komen raising money for the foundation
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Old 10-16-2013   #13
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Default Re: Less than 10 percent of NFL pink merchandise sales go toward cancer research

I'm failing to see a wrongdoer here.
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Old 10-16-2013   #14
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Default Re: Less than 10 percent of NFL pink merchandise sales go toward cancer research

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I'm failing to see a wrongdoer here.
I think it's wrong for anyone affiliated with the NFL to turn a profit on this supposedly charitable cause. That's what I think is wrong with it.
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Old 10-16-2013   #15
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Default Re: Less than 10 percent of NFL pink merchandise sales go toward cancer research

They should donate all the money from the pink merchandise to cancer research. The league makes 2 billion in profits annually they can afford it.
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Old 10-16-2013   #16
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Default Re: Less than 10 percent of NFL pink merchandise sales go toward cancer research

Who's running this program? Live strong?
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Old 10-17-2013   #17
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Default Re: Less than 10 percent of NFL pink merchandise sales go toward cancer research

The most sensible way to solve this would be to set up a program with approved NFL manufacturers and retailers where the NFL waives its licensing fee for the pink gear and the manufacturing and retailing fees are cut back as well. 87.5% of the money from this is going to the retailers and manufacturers. That's where it can be streamlined. Unless I'm misunderstanding it, which is very likely.
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Old 10-17-2013   #18
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Default Re: Less than 10 percent of NFL pink merchandise sales go toward cancer research

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Originally Posted by Dutchrudder View Post
I think they did it primarily to attract more women to the sport.
Why, so more women would tune in which would add to their TV ratings and boost income? So more women would buy tickets to games, increasing profit margins for NFL teams around the country? Ah, well at least they didn't do it for the money...
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Old 10-17-2013   #19
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Default Re: Less than 10 percent of NFL pink merchandise sales go toward cancer research

1. I think this program's primary goal is to raise awareness not money

2. What would y'all think a appropriate % of sales? It cost money to gets these products to market and that bears risk to the business involved
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Old 10-17-2013   #20
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Default Re: Less than 10 percent of NFL pink merchandise sales go toward cancer research

The costs to manufacture and distribute aside, they also spend money advertising...that's part of getting the message out.

I just don't see people in the nfl actually getting rich off of this. And the merchandise is pretty good quality. So it's not like they are selling flimsy tshirts.

I'm all for being suspicious. Suspicion is good. But without having a true numbers breakdown I can't condemn the nfl for raising awareness and money for cancer research.
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