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Old 08-28-2007   #61
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Default Re: KEYE in Austin ALREADY messing with Texan fans

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Originally Posted by DiehardChris View Post
Just got a response... another form letter of course:

Thanks for writing to KEYE; we appreciate you taking the time to contact us.



Needless to say, the controversy over KEYE airing the Texans or the Titans is already running at full throttle. This year, like last year, KEYE officially chooses its game assignments 12 days out from the date of the game. Again like last year, we will make those decisions as we go through the season.



Figuring into each decision is the idea that KEYE should attempt to provide the sports programming that the largest number of people in Austin want to see, and at the same time, we would like to offer programming that supports our in-state sports franchises. Like last year, those two goals are often at odds with each other.



One thing we can be sure of is that our decisions either way will unfortunately disappoint a portion of the sports fans in Austin , and we will never please everyone.



Looking at the number of people who chose to watch the various games we aired last year, a couple of trends become apparent. The most obvious is that the Titans games were viewed (chosen) by Austin football fans in far greater numbers than the Texans games.



The common Texans game last year was chosen for viewing by 33,731 households of the 602,340 households in the metro area. That is 61% less than the number of households watching the common Titans game. In truth, the least-watched game on KEYE all season was when the Texans played the Dolphins on Oct 1st. In that game just 15,000 households tuned in. The second least-watched game of the season was also a Texans game with just 23,000 watching.



On the other hand, the least watched Titans game was a throw away on New Years Eve and was watched by almost 36,000 households. On average, Titans games on KEYE last year were viewed by over 56,000 households, with a high over 72,000.



Clearly, our wish to support Texas sports franchises is out of line with our desire to please the largest number of local sports fans we can. Our response to this will be as it was last year that is, to fairly cover both teams as best as we can. We will make our game choices as we go through the season and will publish our choices in the available programming guides.



Again, thanks for writing to KEYE, please feel free to contact us at any time.


Gary Vinson
Programming / Research Director
10700 Metric Blvd
Austin Texas 78758gavinson@keyetv.com


F U KEYE!!
Here is the email I just wrote to Mr Vinson ---
<<< The common Texans game last year was chosen for viewing by 33,731 households of the 602,340 households in the metro area. That is 61% less than the number of households watching the common Titans game. In truth, the least-watched game on KEYE all season was when the Texans played the Dolphins on Oct 1st. In that game just 15,000 households tuned in. The second least-watched game of the season was also a Texans game with just 23,000 watching.

On the other hand, the least watched Titans game was a throw away on New Years Eve and was watched by almost 36,000 households. On average, Titans games on KEYE last year were viewed by over 56,000 households, with a high over 72,000.

Clearly, our wish to support Texas sports franchises is out of line with our desire to please the largest number of local sports fans we can. Our response to this will be as it was last year that is, to fairly cover both teams as best as we can. We will make our game choices as we go through the season and will publish our choices in the available programming guides.

Again, thanks for writing to KEYE, please feel free to contact us at any time.

>>>

Mr. Vinson, please consider the following points:
1. Vince Young was a shiny new novelty last year.
2. The Texans fans were mired in the midst of a QB revolt, as they/we quickly realized that Carr was not the answer. This was enough to make many people tune out, as they waited for next year.
3. The Texans are turned around this year. New QB. New energy. New excitement among the fan base.
4. We are in Texas, no?
5. You are putting KEYE forth as the "official home of the Texans," no?
6. Two words. Season. Opener.

Please, kindly support your LOCAL team. That team name rhymes with "Texans." Or remove your meaningless claim to being the Texans' home. (Doing so is only destroying your brand equity, as you violate trust among a large fan base.) But, please continue to take your stats and draw flawed conclusions, as the very decisions you make only serve to drive away viewers in droves.

It's so very disappointing. Not only as a fan, but as a fellow marketer. I would thought the story behind the data would have been patently obvious.

Sincerely yours,
Rick
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Old 08-28-2007   #62
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Default Re: KEYE in Austin ALREADY messing with Texan fans

I got the same form letter from vinson. When I replied that I would like to see the book numbers from last year, he wrote that the NFL had already seen them. Whatever.

Screw these people where it hurts, their advertisers. That's what it will take.

Here's a list of advertisers on tonite's news:
Local ads:
Austin gutterman 12229 Roxie Dr, Austin, TX 78729 (512) 450-1821
Mr Electric 512-894-0909, contact is Wade
Ashley home furniture
Sirloin Stockade
Lawyer Referral Service of Central Texas
Tilson Homes of Texas, 866-5-tilson
Texas oncology
mattress firm 1-800-mat-firm
discount tire www.tires.com

national ads:
subaru
chevy
ford
dodge
honda
gmc
precedent.com

If just a couple of fans call these people, email them, fax them,word will get back to keye in a hurry.
I'm also thinking of going to Time Warner and saying, you just lost me and possibly 30,000 others to Direct TV because of keye's decision to not show the LOCAL NFL team.
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Old 08-28-2007   #63
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Default Re: KEYE in Austin ALREADY messing with Texan fans

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Originally Posted by Specnatz View Post
Thomas,

Thank you for the update regarding not having games aired in Austin. We have a partnership with KEYE-TV to show all of our pre-season games. Ive placed a call to them and will keep you informed of why the game wasnt on the air.

The Texans are very interested in having our games aired (both TV & Radio) in Austin as well as running promotions and hosting events in the community. Im trying to get the interest up so they will agree to partner with us.

Hopefully in the coming weeks and months you will see a vast improvement in Texans coverage. I will continue to work towards getting those partnerships established.


Missy



Melissa Rentz
Director of Advertising and Branding
Houston Texans


This is a letter I received from the Texans regarding KEYE not showing thursdays game.

How did you get her email address? I am trying to find it or any of the marketing people on the main site but can't find it.

I want to send them email about KEYE not showing the season opener and more events for fans in the Austin area.
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Old 08-28-2007   #64
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Default Re: KEYE in Austin ALREADY messing with Texan fans

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How did you get her email address? I am trying to find it or any of the marketing people on the main site but can't find it.

I want to send them email about KEYE not showing the season opener and more events for fans in the Austin area.
I do not want to be a jerk, I gave out that infobecause it really was non-personel. I emailed her and asked her if she minded I put her email on this site, once i get an answer back I will put it up, because I do not think she will have a problem.

Oh I also sent her a link to this thread.
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Old 08-29-2007   #65
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Default Re: KEYE in Austin ALREADY messing with Texan fans

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Originally Posted by Specnatz View Post
I do not want to be a jerk, I gave out that infobecause it really was non-personel. I emailed her and asked her if she minded I put her email on this site, once i get an answer back I will put it up, because I do not think she will have a problem.

Oh I also sent her a link to this thread.
Okay, I understand that, hopefully they look at this link.

I was planning on writing something very constructive. One, it would be nice if the Texans can put some pressure on KEYE or entice them or something to show OUR team. And second, we need a bigger fan base in the Austin area, I am curious to know if the FO plans on having any events or any activities to try and get some new fans.
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Old 08-29-2007   #66
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Default Re: KEYE in Austin ALREADY messing with Texan fans

I really don't see it as being hostile to inform advertisers that their support of keye with advertising dollars and keye's refusal to show Texans games equals the fact that I, as a consumer will make a CHOICE to not spend my hard earned money at location that pays keye to advertise their product.

This is a very simple, straighforward and peaceful approach to a serious problem for Texan fans in Cen-Tex.

The other outlet for this is Time Warner to put pressure on keye, because they(T-W) WILL lose customers to Direct TV over this. That is not a threat but a fact.

And another good point was brought up as to what are the Texans' plans to reach out to fans across the state. I think Mr McNair's $15 off a jersey when you bring in an old cowboys jersey is a fantastic idea to help build the product.
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Old 08-29-2007   #67
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Default Re: KEYE in Austin ALREADY messing with Texan fans

Time Warner Austin email customer service form:
http://www.timewarnercentral.com/contacthome.asp

To those of you who don't believe it, YOU can make a change. Look at what people did for standing up for the continuation of the TV show "Friday Night Lights'.
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Old 08-29-2007   #68
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Default Re: KEYE in Austin ALREADY messing with Texan fans

And I don't even live there... \/
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For being the most intelligent form of life on our planet, we sure do some incredibly stupid things.
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Old 08-31-2007   #69
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Default Re: KEYE in Austin ALREADY messing with Texan fans

KEYE42SUCKS.COM is now active. I still have more I can do, but I just wanted to get it going. Please send suggestions.
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Old 08-31-2007   #70
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Default Re: KEYE in Austin ALREADY messing with Texan fans

Very Nice Rockabilly... Hope others support your site and hope you Austinites make a difference!!!
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Old 08-31-2007   #71
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Default Re: KEYE in Austin ALREADY messing with Texan fans

Just finished emailing the sites that Support Bud the Dud, Thanks Rockabilly
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Old 08-31-2007   #72
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Default Re: KEYE in Austin ALREADY messing with Texan fans

I'll make my rounds of e-mail to the advertisers before Monday.

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Old 08-31-2007   #73
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Default Re: KEYE in Austin ALREADY messing with Texan fans

Good job I am on board no doubt.
Hope to you soon, man thanks again!
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Old 09-04-2007   #74
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Default Re: KEYE in Austin ALREADY messing with Texan fans

Hey guys. Good News...I sent my website to the Austin Chronicle and they just contacted me. I don't know what exactly they are gonna do about the issue, but we are really begininning to get some press on this issue.
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Old 09-04-2007   #75
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Default Re: KEYE in Austin ALREADY messing with Texan fans

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Hey guys. Good News...I sent my website to the Austin Chronicle and they just contacted me. I don't know what exactly they are gonna do about the issue, but we are really begininning to get some press on this issue.
Great job on the site and the fight!

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