Join Date: Nov 2004
Location: Monongahela, PA
Re: Austin residents
I have posted this last year while I was living in Marble Falls (Austin viewing area), but will post again. This is the response I got from them:
Thank you for writing to KEYE. Your comments go right to the heart of
what has become a rather heated topic. On one hand we have the fans of
the Houston Texans (a team we have given a great deal of support to over
the past four-and-a-half seasons) and on the other hand we have a large
number of Austin football fans who are equally as vocal and want to see
the Titans games.
The last Texans game we aired (last Sunday) was tuned-in by just 21,000
households in Austin (a city with 589,000 households). By comparison,
the Titans game we aired on Oct 8th (after Vince Young became
quarterback) was watched by over 53,000 households (152% more football
fan's homes). At one point during that game there were as many as 68,000
households tuned in. It was the most-watched "early" game we've aired
all season. Actually, that game was watched by more Austin fans than any
Texans game we've aired going all the way back to October of last season
- with two notable exceptions. The first is when the Texans played the
Cowboys on October 15th (which you could expect to be highly watched)
and the other, honestly, was when the Texans played the Titans on
I am not bringing up these facts in order to belittle the Texans. (I can
assure you, there is no one on the surface of the planet that wants the
Houston Texans to succeed more than KEYE). I bring up these facts only
to add some perspective to what is a truly difficult situation (for both
the television station and the fans). Obviously, no one forces anyone to
watch anything - people "choose" what they want to see. And, if you view
these numbers (as we must) in terms of serving people with programming
they want to watch - then you have a real problem when you see that the
two most-watched (most-chosen) Texans games in the past umpteen games
were when they played the Cowboys and the Titans.
So, where does all this leave us now? To try and answer that, we need to
go back to the start. In the Texans' first season KEYE aired every
Texans game we could get our hands on. In the second season we did the
same thing, no matter how bad the actual football games were, and in the
third season we did it yet again. (No one could claim that KEYE hadn't
done its best to put Texans games on the air in Austin).
In the fourth season, last year, we aired every Texans game we could -
even after it was abundantly clear they would have their worst season to
date. What was once just a steady flow of email to the station
(questioning why the heck we were airing Texans games when there was
much better competition) had become a roar that we simply could no
longer ignore. In that season we aired every Texans game we could in
August, September, October, and November. Our last Texans game was
December 4th with just 15,000 households watching, and then we moved on
to other games that had actual play-off implications. The very next
non-Texans game we aired that year was tuned-in by almost 75,000 homes.
In other words, we did the best we could do.
That is pretty much where we are today. KEYE has not jumped ship on the
Texans. KEYE has no plans to jump ship on the Texans. However, in light
of what the majority of FANS who watch football are telling us with
THEIR choices, it is clear that we have to have some balance when it
comes to picking games. One point of view we hear all the time is "to
heck with the Texans, put on the best, most competitive game every
week". While that is an admirable plan, the fact is that KEYE has made
an effort to build the Texans franchise in Austin, and we owe it to
those fans to keep their games in mind. At the same time, we now have an
even larger audience of Vince Young/Titans fans which we must also serve
- not to mention the fans who just simply want to see the best game of
football they can find on a Sunday afternoon.
As it stands right now, we cannot guarantee that we will air Texans
games just because they're Texans games. We can't make that guarantee to
Titans fans either. For the remainder of the season we are going to
continue to strike a balance and (as we have done in the past) try to
serve all our football viewers to the best of our ability (even as we
know that we can never please everybody all the time). We make our game
choices two weeks out from the day of the game, and will continue to
post our match-ups on the various television guides.
As a fellow fan, what we need more than anything right now is for the
Texans to start playing with confidence and start winning some games.
Just looking at the bare-bones facts from these past four-and-a-half
seasons, it is easy to see that KEYE is pulling for them to do just
Again, thanks for writing in, please feel free to contact us at any
Programming / Research Director
"Coverage You Can Count On"
A CBS Owned and Operated Television Station
Phone: 512.490.2159 Fax 512.490.2164
*Sig by False Start*
"If God had intended us to drink beer, He would have given us stomachs."