The Titans have won two of their last 3 and we haven't.
It's actually kind of pointless to worry about national attention anyway, I think, because everyone else is just looking at their team to see what attention it's getting. Nobody notices any other teams, just theirs and the one their about to play. Everyone is worried about what everyone else is reading, when, in reality, they're the only ones reading it!
The way to get more fans, especially outside of your own city, is to just win baby. Win enough and people in North Dakota will be rooting for the Houston Texans, regardless of what the media says (or doesn't say).
PS-I think there's a few people who actually live in North Dakota, believe it or not.