We've discussed this many times before but the root of the problem is that the Chronic is the only newspaper in town. With no competition, you can get away with one Texans article per day in the middle of the season. Compare Texans coverage with other teams around the country. Look at redzone.org
and look at the number of articles posted daily by other team's home newspapers. Most teams get multiple articles daily in-season. We get our ration of one per day. The only other teams with consistently bad coverage in their home newspapers is New Orleans, Atlanta, and Carolina (something about the NFC South?)... Anyway, if we had a new Houston Post, things would be much better. These guys have no competition so they don't have to work as hard as if they had local competition.
The new all-sports radio talk station in Houston will have an effect on SportsRadio610. Even though 790 will be mostly national stuff, it will cause a little pucker factor at 610 and that's a good thing.