I think it's one of those scenarios where the coach got frustrated with all they "Fire Zook" talk, and went to the Atheletic Director and asked him straight out if he planned on firing him at the end of the season. If the AD said yes then I assume Zook thought it was fair for them to let the fans know, or someone leaked the information about his firing, and they decided to give a press conference to announce it to save face.
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