Originally Posted by Texian
For starters when fans stop going to games there is a loss parking revenue, concession revenue, seat revenue, suite rental revenue. Seasons of discontent can have a negative effect of Texans advertising rates. Burning a Schaub jersey outside of Reliant may not be a problem. When they stop buying the jerseys they burn, that is.Television advertising rates are based on ratings, when fans stop watching rates go down. Prudent and responsible CEOs are not in the business of dismissing the loss of revenues, they're in the business of increasing and growing revenues.
90% of Reliant is sold on season tickets. You are seeing some unused seats/parking this year but the revenue is not lost except on the game day sales of concessions. Until it hits the point where the Texans are not selling out the games their attendance losses are limited to game day purchases.
Merchandise is shared by the league (with some small exceptions). That's why the VY will sell more jerseys than Mario argument was silly.
The TV contracts are long term league deals.
There are a few things individual teams negotiate like naming rights but again they are long term deals.