The idea of McNair meeting with minority owners illustrates the very different yet valid real-world perspectives on benching Keenum.
Coach's perspective: Strategy is prioritized. Schaub is familiar with some offensive packages that can answer the Raiders' blitzes, and gives the offense the best chance to win. This is evidenced by successful ball movement.
Owner/minority owner's perspective: Marketing is prioritized. Matt Schaub the player is a toxic brand, and his onfield presence contaminates the Texans brand. This is evidenced by the scores of booing fans who walk out in the 3rd quarter.
Player's perspective: Morale is prioritized. There was a time when Matt Schaub was a great QB, and the team loyally followed him. But that era is over, and the onfield presence of Schaub prevents the players from psychologically moving forward. This is evidenced by the uncharacteristic blowup of your franchise player.
Kubiak wasn't hired to be a promoter or to be sensitive to marketing repercussions. And the fact that he was in a booth prevented him from talking to his players and minimizing some morale repercussions. Tough situation all around.