Re: The All Encompassing FIRE KUBIAK & REPLACEMENT thread II
From a business perspective, Keenum has the value of built-in customer loyalty in Houston. For that reason alone, Bob would want Keenum starting during a losing season. If the team can't win, at least the fans can cheer on the hometown hero. Kubiak doesn't appreciate that reason, so now there's a broader schism between him and the owner. Despite what move would actually improve the win/loss record, benching Keenum right now will be enough to get Kubiak fired.
The best marketing move that Bob can make right now is to assure fans that Keenum will start if they show up to root for him.