Originally Posted by Double Barrel
Unfortunately for fans, the owners have instituted a perfect diabolical plan to counter any potential situation that would have season ticket holders giving up in substantial numbers.
That plan is called personal seat licenses - aka PSLs.
Franchise after franchise has implemented this plan with each new taxpayer funded stadium built, and it all but guarantees "sell outs" regardless of the results on the field. We need look no further than our own Houston Texans as a perfect example of this plan in action over many years. They brag about 11 seasons of "sell outs", in spite of winning just two playoff games and only three winning seasons in that span of time.
Attendance might go down as a by-product of shoddy product, but make no mistake, the owner and league still makes a nice profit and do not concern themselves with mass fan exodus due to the PSL "investment".
So, season ticket holders aren't important? Nope. Ain't buying it.
Most season ticket holders have accepted the PSL - which were usually paid years ago - as a sunk cost. True, no one wants to give that sunk cost up, but a lot of ticket holders will weigh giving up that sunk cost against constantly rising costs of tickets for a meidocre team.
Also, owners get quite a bit of revenue from parking (which, at Reliant, has almost doubled over the last several years) and concessions.
You cannot raise ticket prices when the product does not warrant it. You can't. That's why McNair kept ticket prices at one level for several years, and then raised them the year after we went 9-7.