Originally Posted by Brisco_County
Absolutely. Today's mainstream media is bad enough, but in sports media there's a limited set of subject matter to research. There are only 32 teams in the NFL. How difficult is it to know the basic philosophy and expectations of each team's offense? I could learn any one within an hour on Google. This NBC reporter just grabbed a Kubiak quote and half-assed his paycheck for the weekend.
If you think the media is about getting facts then yes, they may gave half assed it.
If you think the media is about generating a buzz and getting more views, then they totally nailed it.