Join Date: Aug 2007
Location: Section 353
Read this article in the Houston press
I quote a couple of bits for those to lazy to click on the link. But the whole article is worth reading.
A woefully rambling Trevor Matich of ESPN (I know, I know..."Who?") hyperbolized that Manziel is "shaping up to be the most selfish, unstable knucklehead in recent memory." Presumably, while consumed with preparing diligently for the college football season, Matich has missed all of the recent Aaron Hernandez coverage.
Mark May (he's baaack!) managed to take Manziel's "walking slowly next to Kevin Sumlin after the penalty and not making eye contact" and magically turn it into allegations of Manziel's blatant disrespect for his coach and his team, disrespect that he surmised would tear at the A&M locker room (and possibly lead to the downfall of capitalism as we know it!).
May actually screamed multiple times into the camera about the possibility of Manziel's doing something similar against Alabama or LSU as if he'd actually already done it.
Of course, later in the program, May briefly chuckled and joked about Bobby Petrino (a guy whose off the field exploits actually did destroy a program) getting another chance at head coaching because all he does is win.
Apparently, in May's world, adultery and ****ting on state mandated hiring practices are just quirky little side bars.
But don't you DARE point at the scoreboard!
At their core, ESPN is a business, an entertainment business, one that needs eyeballs and web hits to sustain its multibillion dollar business model. Taking a virtual jabroni of a non-story (like a Manziel taunting penalty) and perpetuating and pushing it all the way into the main event on Sportscenter is what ESPN does better than any entertainment outlet in the history of media.
Johnny Manziel's not the first player to taunt an opponent, he's just the most famous, and the best thing for business is to make him this season's monster heel.
You see, to ESPN (and unwittingly to most of us), Johnny Manziel is just a television character. The main character in the 2013 season of the award winning drama called College Football, right? I mean, unless you actually know Johnny Manziel personally, that's really all he is.
He's a character on one of your favorite TV shows.
ESPN knows this, so they take all of his God given ability to play football and promote that so you'll watch the games. Then they take all of his God given flaws, like his temper and his narcissism, and promote those (under a guise of tearing them down) so you'll tune into everything else (First Take, Outside the Lines, Sportscenter, etc.).
Management at ESPN, they want you to hate Johnny Manziel. Make no mistake, while Matich and May and their ilk blindly beg Johnny to stop, the higher ups with ESPN (and CBS and FOX) hope "evil Johnny Football" never goes away.