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Old 07-25-2013   #1
Stemp
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Default Jerryworld to be renamed AT&T stadium

Quote:
ARLINGTON — The Dallas Cowboys announced a multi-year branding deal Thursday that will immediately change the name of billion-dollar Cowboys Stadium to AT&T Stadium.

An emotional Jerry Jones, the team’s owner and general manager, said he wants “this building to be more familiar than the White House.”

The name change for the $1.2 billion Cowboys Stadium takes effect immediately. Numerous signs outside and inside the stadium will be changed to reflect the name of the telecommunications giant based in nearby Dallas. Team officials declined to reveal terms of the deal, including cost and how many years are included.

The team says the deal includes access to AT&T mobile technology. The arrangement will double the stadium’s Wi-Fi network for faster mobile access and expand the options provided by the Cowboys’ mobile app. Both sides promise other mobile opportunities in the future.
http://blog.chron.com/ultimatetexans...um/?cmpid=hpbn
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