I agree that they are being inconsistent & that's really the only thing I would ask them to change about how they do this.
I was listening to Mike & Mike in the morning on the way to work & they were astounded & totally against the fines, suspensions, and everything but the flag & cost of the penalty.
They didn't blame the refs, they said the refs are simply doing what the NFL has mandated they do. My point, is what else can the NFL do? If they've mandated that these hits will draw the flag, how can they not fine the players & how can they not increase the punishment for repeat offenders?
They are doing this, because they are being sued by former players. In the future, what would be their defense?
Prosecutor:So you knew these hits cause head injuries
NFL: Well, we didn't "know" but evidence strongly suggested
Prosecutor: But you mandated the officials throw the flag
NFL: Well, player safety is very important to us, so if there is a possibility...
Prosecutor: & we know these fines don't deter players... look what Chad Johnson said on such & such a day
If we don't think these hits lead to the kind of damage the NFL is being sued for, then "we" need to get on the former players for suing the NFL.
I don't necessarily believe that is the right course of action. I'm just saying the NFL is in between a rock & a hard place. They're not doing this because they can't find anything better to do. They're doing it to cover their butts.
In a sport as violent as the NFL is, they have to draw the line somewhere & above the shoulders on a defenseless player makes sense. Maybe they need to refine how they enforce it, but that's what we are seeing, in real time.
Hopefully sooner than later, they'll get it figured out. But right now, I can't see what else they can do.