Originally Posted by Texans_Chick
I think that smart brands cannot have enough fans, i.e. vested individuals, supporting their team. Authentic supporters of a brand can do more to provide positive advertising than if they bought ads.
Unless a fan is being particularly in their face about using the team commercially, I think they will generally be ok about things.
The future of brand and team fandom in the Web 2.0 world is engagement and identity. They want fans to see themselves as Teamname Guy.
Well, unless were talking about Joe Texan. Otherwise, I agree with your point.