In case you haven't heard, the Texans announced a ticket price increase yesterday. The Texans’ average general ticket price in 2012 will be $78.66 per ticket, which is up 8.5 percent from $72.47 in 2011. (houstontexans.com)
This wasn't unexpected given the Texans success in 2011, but it's always a bitter pill to swallow when those renewals come due in February.
This is the seventh time in ten opportunities that the Texans have raised ticket prices. The only years that prices weren't raised was in 2003, 2006 and 2011. Ticket prices weren't raised in '06 and '11 because of the poor product put on the field the season before. Ticket prices in 2003 remained the same as in '02 as part of the team's original ticket sales and marketing plan.
For whatever reason I've held on to ticket stubs from every Texans season so it's been easy for me to track the price of tickets, at least those in my section of the stadium (102) and comparable sections (103, 110,111, 122, 123, 130, and 131)
Needless to say, it's a little shocking and depressing to see the face value of my game ticket go over $100.
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mods I meant to put this in the tailgating section.. my apologies