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Old 02-08-2012   #4
Luv_ya_blue
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Default Re: Texans Regional Marketing Survey

Quote:
Originally Posted by gdub View Post
Hello Texans Fans,

My name is Gary Wang (Houston native) and I am a first year MBA student at the University Oregon's Warsaw Sports Marketing Center. We are working on a marketing project with the Texans that aims to expand our fan base in Texas regions usually considered "Cowboys towns" such as Austin, San Antonio, El Paso, Rio Grande Valley, Beaumont and etc.

If any of you reside out of Houston, your input would really help us. For Houston people, if you could help share this survey link with anyone in those areas and have them spread the word as well, we would really appreciate it. We think it is crucial to get feedback from not just members of this board, but general NFL fans who don't have an allegiance yet so we can pinpoint challenges and devise creative strategies to help them join the Texans community. Thanks again. We really appreciate your help.

Gary Wang

Link: https://oregon.qualtrics.com/SE/?SID=SV_5njsFDo8LH8FgO0
I'm taking the survey Gary, and I'm not being critical but here's my feedback...

As to "Why?" a Texans fan:
How can you "grow up watching the team?" I assume this is angled more for Cowboys fans. I grew up watching the Oilers and LOATHED the Cowboys--so which one does that make me?

"How would you rate Cowboys media coverage in your area?"
Which one do I check for: "TOO FREAKIN' MUCH!!!"

My biggest complaint (not on the survey) is that there needs to be MUCH MORE MERCHANDISING done for the Texans!

I've lived in:
Montana
Missouri
Colorado
And all over Texas

And there is Dallas Cowboys CRAP all of the U.S.
I can go to Beaumont and I'm lucky if I can find 1 or 2 different types of Texans cap. We need to ratchet up on Texans Gear!

More, more, more...
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