Re: Texans Regional Marketing Survey
Win Superbowls. The Cowboys fans never shut up about Roger (Staubach), Emmit, Troy, etc. and # of Superbowl wins/appearances. They will never give up on the Cowboy fandom until the Texans win the big one AND THEY TEACH THEIR KIDS WHO TO ROOT FOR.
Right now Cowboys fans all over Texas are ridiculously proud of the Giants (an NFC East team) for winning it all and saying that other teams in other divisions don't even know how tough it can be. That kind of talk won't stop until the Texans beat EVERYBODY.
You can name them Texans, but you gotta win it all to win Texas.