Bradford isnt the best receiver in the league.. but he IS good. he is a deep threat that cant be ignored.. he stretches the defense even if he doesnt catch the ball. And honestly, he has been fairly reliable lately.
Besides that.. there was an article on him a while ago.. he is really buffing up and getting ready for this season.. he knows this is his contract year and wants to show that he is a great player. So, this could be a really good year for him.