Happier to see the tix than the gift. It's definitely a "meh" object. The fact that I bought a "lesser version" from Kroger months ago doesn't make this thing that exciting for me personally.
As for the "they don't have to send you anything" response, no they don't. But they aren't the only one of 32 teams that does either.
As long as it's something "unique" each year, I can live with it.