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View Full Version : EverBank buying the stadium rights for JAX


mootini
07-27-2010, 08:35 AM
http://jacksonville.com/sports/football/jaguars/2010-07-26/story/everbank-buying-naming-rights-jacksonville-municipal

Maybe, The Jags are not leaving? Good sign so far for us die hards! 5 year deal.

Thorn
07-27-2010, 08:45 AM
Congrats. I hate to see anyone lose their team.

False Start
07-27-2010, 08:46 AM
So does this mean don't Ever Bank on the Jags not moving to LA? ;)

Blake
07-29-2010, 11:06 AM
I need to find out which tarp company is getting EverBank's business and buy stock.

Texan_Bill
07-29-2010, 11:10 AM
http://jacksonville.com/sports/football/jaguars/2010-07-26/story/everbank-buying-naming-rights-jacksonville-municipal

Maybe, The Jags are not leaving? Good sign so far for us die hards! 5 year deal.

I heard about this yesterday. Good news indeed for the Jags and their fans.

eriadoc
07-29-2010, 11:11 AM
I'm an Everbank customer, and I have to say, I'll be watching this with interest. Whatever they're paying for the naming rights won't go the full length of the contract, I suspect, and it'll be interesting to see if the ROI is worth it, given the instability of the team.

BSofA04
07-29-2010, 01:41 PM
Naming rights to a stadium doesn't mean jack squat if all 8 regular season games are blacked out. The only sure fire way to keep the Jags in Jacksonville is to put the butts in the seats. The extra $3.3 million/year realistically is nothing. The problem still lies in the millions the team can't generate by tarps/empty seats.

ChampionTexan
07-29-2010, 01:45 PM
We've seen sports venues outlast their sponsors due to either bankruptcy or merger. Enron for one (To point out the obvious). Also Adelphia (Titans), Bank One (D-Backs), and America West (Suns) to just name a few of the others. Unfortunately, I don't think a 5-year sponsorship in any way shape or form ensures that we won't see a reversal of roles in J'Ville.