View Full Version : College football’s most valuable teams

12-25-2009, 07:43 AM
The University of Texas Longhorns won’t play for the national championship until Jan. 7, but when it comes to team value, they’re already college football’s runaway winners.

That’s because the Texas Athletic Department has built a brand that would make most National Football League team owners blush. Of the $82 million generated by the team last season, $30 million came from donations by alumni and fans to get in line for season tickets. Another $33 million came from ticket sales to seven home games at the newly expanded Darrell K. Royal-Texas Memorial Stadium, which now fits 101,000 fans. Sponsorship agreements with Coca-Cola and PepsiCo’s Gatorade fed the team another $842,000. Nike paid $1 million to adorn Longhorns jerseys with its swoosh logo.


12-26-2009, 03:53 PM
If only the texans could manage their salary cap like the whorns.

12-26-2009, 05:27 PM
Is it any wonder why they gave Mack Brown a fat raise ? He's making them moneh hand over fist year after year.

12-27-2009, 10:22 PM
Having just moved to Nebraska, and seeing the Huskers fever up here, doesn't surprise me they come in 4th even given the fact there is like 57 people living up here.