View Full Version : League shipwrecks Captain Morgan campaign

11-12-2009, 03:26 PM
Captain Morgan may have pulled off the quietest and shortest-lived advertising ambush in sports history last Sunday. One that was almost universally unknown, barely noticed, and yet, promptly squashed by the NFL this week.

Like the other 21.9 million viewers watching the Dallas Cowboys face the Philadelphia Eagles on Sunday night, you probably missed it. But the brand name known for spiced rum achieved the rare feat of sneaking an advertising fastball by the NFL – in the middle of a nationally televised game, no less. During the third quarter of Dallas’ 20-16 win, Eagles tight end Brent Celek(notes) caught an 11-yard touchdown pass from Donovan McNabb(notes), then appeared to purposefully back up and align himself in front of television cameras. Putting his hands on his hips, Celek raised his right leg, mimicking a pose similar to the pirate on Captain Morgan’s label.

As far as anyone knows, it’s the first time we’ve seen that type of guerilla-style advertising campaign in an NFL end zone. And if the league has its way, it will be the last, too. The “Captain Morgan” was effectively banned this week after the league learned of a wider campaign meant to get players to repeatedly strike the pose during NFL games.

“A company can’t pay a player to somehow promote it’s product on the field,” NFL spokesman Greg Aiello told Yahoo! Sports this week. “Every league has the same rule. … It’s come up before, companies trying to use our games and then players for ambush marketing purposes.”


11-12-2009, 05:25 PM
Hahaha, ugh. I hate dances, but this is kinda funny. Reminds me of the stuff that I used to do at hockey. Score a goal, glide past the other teams bench "captaining on their asses".

11-12-2009, 05:45 PM
Seems like a 1st amendment violation to me.

11-12-2009, 11:21 PM
Seems like a 1st amendment violation to me.


Blazing Arrow
11-12-2009, 11:31 PM
I wonder when the league is going to come out with officially sanctioned TD celebrations?

I can see it now:

Goodell: Mr. Johnson your right arm was obviously at a 57 degree angle which violates NFL rules. You shifted your hips towards the end of your "I'm a little tea cup" dance which is allowed but you forgot to correct the angle of your arm moving it into a non sanctioned position. That will be a $50,000 fine and a one game suspension."

11-13-2009, 01:04 PM
Seems like a 1st amendment violation to me.No one is trying to take your gun away!

11-13-2009, 01:11 PM
No one is trying to take your gun away!


11-13-2009, 01:22 PM
:thinking:First amendment is not the one about firearms. Just being sarcastic.