View Full Version : Super Bowl junket results in 650 jobs

Kaiser Toro
02-19-2008, 01:06 PM

The $1.2 million used by the Arizona Super Bowl Host Committee to wine and dine corporate executives and their families is paying off.

Valley business leaders plan to announce at least three major deals with companies whose officials visited during Super Bowl week.

Without the big game, these deals might not have happened.

"We've never had anything draw to the market like this event," Broome said.

That includes signature events such as college football's Fiesta Bowl and BCS National Championship, the FBR Open and Cactus League baseball.

Broome said at least nine of the 35 executives wouldn't have talked business with him if they hadn't come here for the Super Bowl. In some cases, GPEC and other business groups spent more than 18 unsuccessful months trying to lock down meetings with some of the corporate brass, who were flown in from markets including England, Canada and the United Arab Emirates.

Included in the $1.2 million was more than $300,000 invested by GPEC and the Arizona Department of Commerce in the Super Bowl XLII Business Development Program, which paid to bring the executives to the Valley. The program was created to tout the region's tax incentives, business climate and quality of life, with the goal of generating jobs.

02-19-2008, 03:56 PM
This is what makes America so great.

In other countries, you'd get a pistol to your head and asked to sign some papers.

Here? A little wine, a little luxury box during the game, and some other perks...and suddenly you make the "big catch" you've been trying to make for so long.

It's a pistol of a different sort--A "kindness" pistol.