View Full Version : Shaub puzzled:NFL video policy debated

07-15-2007, 07:23 PM
The satiric video posted on the Houston Chronicle's Web site tries to answer the question of how long -- or short -- is 45 seconds.

One reporter hovers nearby wielding a stopwatch as another poses a question to Texans quarterback Matt Schaub. Before Schaub can answer, the timer calls out, "And we're done." The two reporters dart away, leaving a puzzled Schaub to shrug his shoulders at the camera.

The scene pokes fun at the NFL's policy limiting media organizations to 45 seconds of online video per day of team personnel shot on club property. The abrupt Schaub interview is one of several in the clip that combined aren't supposed to exceed 45 seconds.

Before last season, the NFL didn't have a policy governing online video for the simple reason that there wasn't anything to address. But as technologies evolve -- along with the desires and expectations of fans -- sports leagues and media organizations can disagree on appropriate uses.

"We have to walk a fine line," NFL spokesman Greg Aiello said. "We have to balance access to news coverage while also protecting our key business assets. We have to draw the line at what's news and what's video programming."